From pop performances to airport arrivals – 5 of the most unusual car launches in recent F1 history


It’s almost time for the first-ever F1 season launch, with all 10 teams and 20 drivers descending on London’s O2 to mark the start of the sport’s 75th anniversary season. No better moment, then, to look back at some bold and bizarre car reveals from years gone by…
1997 – McLaren MP4-12 – A touch of Spice
We begin with the worlds of pop music and F1 colliding in spectacular style back in 1997, thanks to McLaren calling on pop star sensations the Spice Girls to help launch their car for the new season. When 2 Become 1, you could say…

Unlock exclusive F1 content and more with F1 Unlocked. Totally free.
Membership gets you closer with:
Curated insider content
Live like an F1 insider with exclusive access and VIP experiences
Member benefits, rewards and offers
Next Up
Related Articles
Norris leads Hulkenberg in Austin FP1
Beyond The GridAllan McNish on his F1 journey and winning ‘the Audi way’
Weekend Warm-upWatch Weekend Warm-Up ahead of the United States GP
How Daniel Ricciardo became an honorary Texan
Russell and Antonelli confirmed as 2026 Mercedes line-up
Betting GuideWho are the favourites as F1 arrives in Austin?