From pop performances to airport arrivals – 5 of the most unusual car launches in recent F1 history


It’s almost time for the first-ever F1 season launch, with all 10 teams and 20 drivers descending on London’s O2 to mark the start of the sport’s 75th anniversary season. No better moment, then, to look back at some bold and bizarre car reveals from years gone by…
1997 – McLaren MP4-12 – A touch of Spice
We begin with the worlds of pop music and F1 colliding in spectacular style back in 1997, thanks to McLaren calling on pop star sensations the Spice Girls to help launch their car for the new season. When 2 Become 1, you could say…

Unlock exclusive F1 content and more with F1 Unlocked. Totally free.
Membership gets you closer with:
Curated insider content
Live like an F1 insider with exclusive access and VIP experiences
Member benefits, rewards and offers
Next Up
Related Articles
Permane praises Lawson for how he has bounced back at Racing Bulls
Albon believes 2025 is his best season so far in F1
Lifestyle & Culture10 movie-worthy moments from F1 history
12 stats from a gripping 2025 season so far
WATCH: 12 times F1 drivers’ title hopes were shattered
F1 IconsSebastian Montoya on his father Juan Pablo Montoya