Inside the F1 driver’s bubble: The communications officer

Modern Formula 1 teams are huge companies with hundreds of employees all working hard to try to be the best in the sport. But within these vast organisations there are the teams within a team – the small cadre of people centred around helping each driver perform at their maximum.

Formula 1.com is delving into those bubbles to gain a greater understanding of the lives of those who work closely with the stars of F1. Concluding the series Bradley Lord, Mercedes’ Deputy Team Principal and Chief Communications Officer, explains how his team guides its drivers in dealing with the media, managing relationships, and co-ordinating activities through a race weekend.